Mumbai-based femtech startup Nua has raised INR 35 crore (approximately $3.9 million) in a Pre-Series C funding round, led by Mirabilis Investment Trust. The round also attracted investments from prominent figures, including Samir Singh of Colgate Palmolive and Shuchi Kothari, director at DSP Family Office. Nua plans to use the capital to expand its retail presence and enhance its product line, focusing on marketplace platforms, quick commerce, and offline retail stores.

Funding to Fuel Expansion Plans

Founded in 2017 by Ravi Ramachandran and Abhishek Ramanathan, Nua offers a range of women’s health and hygiene products such as sanitary pads, cramp comfort, intimate wash, period nutrition drinks, and more. With the latest round of funding, Nua intends to accelerate its growth trajectory, particularly in retail, and continue expanding its product offerings. The company, which recently crossed a significant milestone by becoming profitable in Q2, aims to reach an annual revenue of INR 150 crore in the next quarter, a goal that the new funds will help expedite.

Impressive Growth and Strong Investor Backing

Nua's strong financial performance is highlighted by its ability to generate INR 100 crore in net revenue in Q3, with expectations to increase this to INR 150 crore by the end of the next quarter. The company’s ability to generate profitability so early in its journey has attracted a range of investors, including Lightbox VC, Kae Capital, and even well-known personalities such as actress Deepika Padukone and former Unilever president Vindi Banga. To date, Nua has raised a total of $21.5 million (approximately INR 188 crore) from investors, solidifying its position in the growing femtech space.

Expansion of Product Range and Market Reach

Over the past 12 months, Nua has expanded its product portfolio significantly, launching new offerings such as extra long night pads, disposable period underwear, menstrual cups, and postpartum products. These additions highlight Nua's commitment to addressing diverse women’s health needs and strengthening its position in the competitive femtech market. The company’s products are sold through various channels, including its own website, Amazon, Flipkart, and other ecommerce platforms, allowing it to reach a broad consumer base across India.

Femtech Sector Gaining Investor Attention

The latest funding round comes at a time when India’s femtech industry is witnessing increasing investor interest. Last year, femtech brand Laiqa Wellness raised INR 15 crore in a seed funding round, while Newmi Care secured $1.5 million in its seed round. Additionally, The Good Glamm Group made headlines in October 2024 with its acquisition of Sirona, a leading feminine hygiene startup, for INR 450 crore, further underscoring the growth potential in this space.

With the fresh capital in hand and a clear roadmap for expansion, Nua is poised to continue its rapid growth in India’s burgeoning femtech sector. The startup’s focus on retail and product innovation positions it well to capture a larger share of the market, while its strong investor backing and profitable track record are key indicators of its potential for long-term success. As Nua aims for ambitious growth milestones, it remains a standout player in India’s dynamic femtech landscape.