Sydney-based product management startup Index has raised $3.5 million in a Seed funding round led by Blackbird and Bain Capital Ventures. The round also saw participation from Mary Meeker’s Bond, Y Combinator, Linktree cofounder Alex Zaccaria, Superpower founder Max Marchione, and Raycast’s Thomas Paul Mann. The latest investment values the company at $30 million, signaling strong confidence in its innovative approach to modern product management.

Founded by Industry Veterans

Index was established in late 2023 by Simon Kubica and Christian Iacullo, who previously held key roles at Atlassian and Canva, respectively. Their experience at these leading tech firms inspired them to create a next-generation collaboration platform tailored for product managers. The startup gained early traction after being developed within Y Combinator’s W23 accelerator program, positioning it among promising new ventures in the tech ecosystem.

Addressing Key Challenges in Product Management

Kubica, who serves as CEO, drew from his five years at Atlassian to identify critical inefficiencies in product planning. He noted that existing tools often left teams juggling spreadsheets, issue trackers, and whiteboards, limiting their ability to set clear strategic directions. Index was designed to address these pain points by offering a powerful, real-time planning tool that integrates seamlessly with modern workflows.

Rapid Market Adoption and Demand

Since its public launch two months ago, Index has seen overwhelming demand, with thousands of pre-orders from product leaders at prominent companies such as Scale AI, Ramp, Uniswap, and Twilio. This rapid adoption highlights the platform’s relevance in today’s competitive product management landscape. With the new funding, Index has now moved beyond the pre-order phase and is opening early access to all users.

Building for the Future

Kubica emphasized that the enthusiastic response from users reinforces Index’s mission to transform product planning and execution. The fresh capital will enable the company to enhance its features, expand integrations, and further refine its offering to meet the evolving needs of product teams. By providing a centralized platform to manage feature requests, link opportunities to revenue, and integrate seamlessly with engineering tools like Linear, Index aims to redefine how product teams operate.

A Vision for Product Management Evolution

Index is positioned to become a game-changer in the product management space, offering a structured yet flexible approach for teams to align their goals. By leveraging real-time collaboration and modernized workflows, the company seeks to empower product leaders to make informed decisions with confidence. With backing from top-tier investors and strong initial market traction, Index is set to accelerate its vision of setting a new industry standard for product strategy and execution.

The successful Seed round underscores growing investor confidence in Index’s ability to revolutionize product management. As it continues to evolve, the company is well-positioned to scale and introduce new innovations that enhance efficiency for teams worldwide. With a clear roadmap and strong demand, Index is poised for significant growth in the coming years.