Vietnamese direct-to-consumer (D2C) brand Coolmate, renowned for its men's apparel, has raised $6 million in a Series B funding round. The funding was led by Vertex Ventures Southeast Asia & India, providing Coolmate with the capital to pursue ambitious growth targets across Southeast Asia. Since its founding in 2019, Coolmate has positioned itself as a key player in the Vietnamese e-commerce landscape, dominating the online men’s apparel space with a range of products designed for modern, quality-conscious men. With its commitment to affordability, high-quality design, and environmental consciousness, Coolmate is now set to further expand its footprint, innovate its product line, and enhance its omnichannel retail presence.

Dominance in Vietnamese E-commerce and a Customer-Centric Approach

Coolmate has rapidly established itself as a top choice for Vietnamese consumers, leading sales in men’s apparel across e-commerce platforms. The company attributes its success to a steadfast commitment to quality and customer satisfaction, underpinned by an industry-first 60-day, no-questions-asked return policy. Coolmate's range includes activewear, casualwear, and underwear, catering to men who prioritize style, value, and comfort. This commitment has resonated with a growing middle-class segment in Vietnam, which values premium quality, customer service, and affordability.

Rising Demand in Vietnam's Apparel Market

Valued at approximately $6.4 billion, Vietnam’s domestic apparel market is experiencing robust growth due to favorable economic conditions and a shift in consumer preferences. Vietnam’s burgeoning middle class is driving demand for higher-quality products that blend style with environmental sustainability. As part of its strategy, Coolmate is capitalizing on this shift by positioning itself as a proudly “Made in Vietnam” brand that aligns with the values of environmentally conscious consumers. The company leverages Vietnam’s efficient supply chain, collaborating with leading export-oriented factories to deliver quality at an affordable price point.

Commitment to Sustainability and Environmental Responsibility

Coolmate places a significant emphasis on sustainability, prioritizing eco-friendly materials like organic cotton and recycled fibers in its designs. This commitment extends to production processes, where the company employs innovative, environmentally responsible techniques such as clean dye technology. Through these initiatives, Coolmate aims to minimize its environmental footprint while delivering durable, stylish clothing. This approach has resonated particularly well with Vietnam’s younger generation, who are often eco-conscious and prioritize brands that align with sustainable values. CEO and co-founder Pham Chi Nhu emphasized that sustainability has been a core component of Coolmate’s mission since its inception.

A Vision for Regional Growth and Innovation

The Series B funding round marks a significant milestone for Coolmate, enabling the company to accelerate its expansion across Southeast Asia. The capital injection will support the enhancement of Coolmate's product offerings and further its omnichannel retail presence. Vertex Ventures Partner Gen Ping Liu highlighted Coolmate as an exemplary new-generation D2C brand in Southeast Asia, pointing to the company’s ability to leverage the region’s evolving supply chain dynamics. Liu praised CEO Pham Chi Nhu as a forward-thinking leader with both a strong connection to local consumer needs and a global vision for Coolmate’s future.

With its latest funding, Coolmate is poised to make substantial strides in international expansion, product development, and sustainable fashion practices. The company’s unique model of pairing affordability with premium quality, all while maintaining a strong focus on environmental responsibility, sets it apart in the region’s competitive retail landscape. As Coolmate continues to grow and evolve, it remains committed to meeting the demands of a new generation of consumers who prioritize style, value, and sustainability in their purchasing decisions.